How we work
Whether we started a company or backed someone else’s, the way we work is the same: take our time, do the work ourselves, and share everything we learn.
What that means
- 01
We’re in no rush
Serelis isn’t a fund. There is no ten-year clock and nobody waiting for us to sell, so we don’t have to make short-term calls with long-term companies.
We build things to keep them, and we only back companies we’d be happy to stick with for a long time.
- 02
We do the work
The people at Serelis write the code, design the product, answer the support emails and close the books.
When we back a founder, that is what we bring: hands on the product, the systems and the numbers.
- 03
We share what we learn
Code, tools, suppliers and hard lessons move freely between the companies. A new company starts with years of groundwork already done.
Each one still stands on its own, with its own name, customers and accounts.
- 04
Built here, for here
Rand payments, POPIA, FICA, FAIS and load-shedding are where we start, not things we patch in later. Our customers are South African first.
What we look for in a founder
- A founder who is close to their customers and still does the work.
- A real problem people in South Africa already pay to solve.
- A business that can make money without needing another round to survive.
- Somewhere our engineering and systems experience makes a real difference.
We invest alongside founders, not instead of them, and keep things simple. If that sounds right, tell us what you’re building.