Four companies across online retail, business software, insurance and consumer goods. Two we built ourselves. Two we back.
Started and run by the Serelis team.
An online store for every South African hustle.
ShopEazy gives South African sellers a proper online store, from a first side hustle to a business with staff. Store, checkout and the admin behind them, in one place.
Payments settle in rand through the seller’s own gateway, so the money goes to them and never sits with us.
Swaps spreadsheets and admin for systems that work.
Omnexis builds the systems a growing company needs once the spreadsheets stop coping: client records, workflows, reporting and the plumbing between them.
It works with South African businesses of 10 to 100 people. It is also where a lot of the engineering behind the other companies gets done.
Independent companies with their own founders. We invest and help where we can.
Runs an insurance brokerage from one connected system.
Valentry is the system South African insurance brokerages run their business on: clients, policies, servicing, advice and FAIS and FICA compliance, each brokerage under its own brand.
It replaces the CRM, spreadsheets and email folders most brokerages get by with today, and turns a compliance check from hours into seconds.
A small-batch, members-only brand for adults.
Electric Lettuce is a premium South African cannabis brand built around craft: the grow, the cure and the choosing. Small batches, made slowly.
Membership is limited to verified adults aged 21 and over, in line with South African law.
